CRM Overview

Overview

Track every prospect, deal, and customer touchpoint in one place. The CRM module ships leads, deals with pipeline stages, activities, tasks, and contact history — wired to the same client records you already invoice from.

Step-by-Step Guide

1

Open the CRM

Sidebar → CRM. The landing view shows your pipeline, active deals, and recent leads at a glance.

2

Capture a Lead

CRM → Leads → New Lead. Record contact details, source (Website, Referral, Walk-in, etc.), estimated value, and assign an owner.

3

Qualify into a Deal

Once a lead is qualified, click Convert to Deal. The deal carries forward the lead history and lands in the pipeline at the stage you choose.

4

Move Through Pipeline

CRM → Pipeline shows deals by stage (New, Qualified, Proposal, Negotiation, Won, Lost). Drag a card between columns or update from the deal detail page.

5

Log Activities & Tasks

Inside a deal or lead, add Activities (call/meeting/email logged) and Tasks (todo with due date). Both appear on your personal CRM tasks view.

6

Convert to Client

When a deal is Won, click Create Client — the client record carries the company info forward so you can invoice immediately.

7

Review Reports

CRM → Reports shows pipeline value, conversion rate, deals by owner, and aging. Useful for weekly sales review.

Tips & Best Practices

Tip: Set a default deal owner per store under Settings → CRM so new leads auto-assign instead of going to "unassigned".
Tip: Tag deals with the source channel (Instagram, Walk-in, Referral) — the reports page breaks down won-rate by source so you know where to invest.
Tip: Use Tasks for follow-up reminders ("Call back in 3 days") — the dashboard surfaces overdue tasks first.